Word: younger
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Dates: during 1990-1999
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These are not the first disclosures to hint at an industry campaign to dominate the, ahem, younger-adult market. But the 81 internal documents from R.J. Reynolds, released by Democratic Representative Henry Waxman of California, are by far the most unflinching public view of a company determined to get those kids. In a 1975 memo, company official J.W. Hind urged R.J.R., maker of Camel, Winston and Salem, to "increase its share penetration among the 14-24 age group." One year later, a 10-year planning forecast prepared for the board of directors and stamped RJR SECRET noted that...
After a confidential 1980 memo warned executives to change their terminology, company documents referred less often to the 14-to-18-year-old market. But they went on talking about how to target "younger adult smokers," a term that encompassed teenagers in earlier company discussions. By 1988 Joe Camel had arrived in America...
...mother, an escaping slave, who loved her daughter so fiercely that she killed her rather than allowing her to be taken back into bondage by her pursuers won the Pulitzer Prize. It was followed in 1992 by Jazz, in which the love of a man for a younger woman turns violent in the Harlem of the 1920s. The form of love anatomized in Paradise is a hunger for security, the desire to create perfection in an imperfect world...
...through," and she does so far more often in private conversations than her dignified and rather somber public image would suggest. She jokes about her childhood in Lorain, Ohio. "I was the one with the anonymous birth order. There was my older sister, firstborn; me, void; my younger brother, first son; and another son, the family baby. Feeling left out, and trying to attract attention, I became the noisiest of them...
...make new music? The Grammy nominators seem to think so. The five codgers competing for best rock vocal boast an average age of 51. Bob Dylan received his first Grammy nomination before four of the five female nominees were born. The women's division skews significantly younger and includes the barely legal Fiona Apple...