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According to a surprising study to be published in the Journal of Consumer Research, commercial interruptions often enhance enjoyment of television, at least for younger viewers. How could that possibly be true? How can brain-shearing jingles, annoying announcers and awful acting possibly make you happier? According to the researchers, it all boils down to a behavioral trait called adaptation. Adaptation predicts that even positive experiences become less enjoyable over time. Prior studies have shown that the longer people live in an enjoyable place, consume their favorite ice cream or listen to their favorite song, the more the intensity...
...that, in one experiment the researchers expanded the age range, including subjects from 18 to 67 years old. Those over the sample's median age of 35, which matches the median age for the U.S. population at large, preferred programs without commercials. Subjects under 35 liked the breaks. Since younger viewers get bored more easily, they might desire more novelty - in this case, an ad in the middle of a program - than older viewers...
That leaves the Tibetan side, whose exile community has shown increasing signs of fracturing as younger Tibetans push for an approach different from the Dalai Lama's "middle way," which stresses patient negotiation. But short of launching an intifadeh that would condemn the Tibetan people to even greater suffering, there appears to be no realistic alternative that could increase pressure on Beijing...
...Cohen started playing lacrosse around age five on Long Island, NY. He credits his brothers with introducing him to the game and inspiring him to achieve success. “They definitely got me into it. I was always watching their games from the sideline, and as a younger brother, they are your heroes,” Cohen said. “You always want to fill their shoes, and they had such a huge impact on and off the field”.Cohen followed his brothers’ example while lettering at Syosset High School. In addition to breaking...
Political turmoil will prove a major distraction from Pakistan's faltering fight against Islamic militancy. At a time when the government should be focused on staunching Taliban insurgencies in the northwest, it will now be trying to secure control of Punjab. Javeed believes that the younger Sharif's ejection from the province may prove to be a setback for the entire country. "You can disagree with his very strong style of governance," the commentator says. "But with a growing presence of the Taliban in the south, he was playing a role in stopping their spread. Now there is a vacuum...