Word: younger
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...Transformers co-star John Turturro. "The world is different now, less rugged in some ways. Everything is facile. But Shia has something else. He's been through a lot." Stardom in youth doesn't guarantee career longevity, though, says Turturro. In Transformers, LaBeouf plays a kid four years younger than his actual age. "Shia's playing juveniles right now," says Turturro. "He's just gotta make sure he develops, so when this period of time passes, he can do other things...
...World cachet is key. "Younger drinkers seem to have decided that aged rum is a statement about their generation," says Olly Wehring, executive editor of the London-based Just-Drinks report. "Cognacs and aged whiskeys are what their parents drank." David Longfield, an editor at Drinks International in London, agrees. Aged rum "has a hip, even naughty aspect that Cognac tends to lack." Matusalem (a Spanish variation of Methuselah), for instance, uses a recipe smuggled out of Cuba after the 1959 revolution. The company's sales in Spain, one of the hottest aged-rum markets, are expected to double this...
...mayor of Wanganui sees it very differently. "That's bullshit," says Michael Laws, who wants gangs banned from public areas. "You might have the older ones doing less crime, but they are still recruiting. And you get the younger ones who need to do crime to become patched. We've got all the police statistics for our area. The number of gang-on-gang incidents tripled in 2006, and would be even worse...
...Kahika politely serves coffee in the Hastings pad, a spartan-looking house down a cul-de-sac that is surrounded by a sturdy fence. "Most of our guys have got jobs here," he says. "Only about two or three are in jail." It's mid-morning and younger members in red tracksuits are waking up and tidying the pad. The cupboards are missing their doors, but the kitchen is spotless...
...Surprisingly, Facebook and MySpace are not proving as effective as their popularity with politicians might suggest. "New technology is certainly helpful in communicating with younger voters, but it shouldn't be the only means of targeting them," Smith says. Her research shows, in fact, that the same tried-and-true retail politics that works with Iowa retirees - knocking on doors and face-to-face contact - is the most effective way of getting young adults to actually vote for a specific candidate. Also key, not surprisingly, is talking about issues that are most relevant to young adults - namely the Iraq...