Word: younger
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...owners of Palms Casino Resort, which opened at the end of 2001, decided to aim even younger. The Maloof brothers, who also own the Sacramento Kings basketball team, built the Palms off-Strip and gave it no theme, figuring Vegas visitors would find out which hotel fit their demographic. (Wynn will also be unthemed, as will the Palazzo.) "I wanted to make sure I cultivated young Hollywood," says George Maloof, 40, the brother who runs the hotel. "In the '70s, '80s and most of the '90s, Hollywood didn't really come to Las Vegas except for a big fight...
...stubs. And not long ago, in Las Vegas casinos at least, it came close to dying out, eclipsed by other, more fashionable games like blackjack and roulette. No one, it seemed, played poker anymore. No one bright or fashionable, that is. But suddenly, thanks to glitzy televised tournaments, a younger generation of hard-core players and a wildly popular version of the game known as Texas Hold 'Em, poker's luck has turned - spectacularly. "It's red hot," says Hard Rock Hotel casino executive Bart Pestrichello. Celebrities play it, Ivy League students play it; even educated kids play...
...place in market share. Lisa Smith, general manager for appliances at U.S. retailer Best Buy Co., began carrying LG refrigerators and washers and dryers in July, 2003, and their jazzy designs, such as lights on dryer control panels that look like car dashboards, have made them a hit with younger shoppers. "[LG has] done a fantastic job of raising the bar in the U.S. market," Smith says. "The products are popular, and they continue to gain momentum." In the end, Kim can take LG to the top only if he manages to solve that pesky branding problem. Its rival...
...hasn’t seemed to me that either candidate has done an especially effective job reaching out to younger people, and both tend to speak about the same issues,” King said...
...south of San Francisco. But not everyone escapes the dragon: three big-wave surfers have lost their lives in the past decade. Nevertheless, chasing the big wave has been embraced by the $4.5 billion surfing industry, which uses dramatic photographs to promote the extreme image of the sport to younger consumers...