Word: younger
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...research firm Mintel. As many a besieged parent can attest, children's marketing seems to be raining down everywhere, from the Internet to video games to coloring books. And with kids increasingly splitting their time among all manner of media, not to mention extracurricular activities, "marketers are targeting children younger and younger in every way they can," says James McNeal, a children's marketing consultant based in College Station, Texas...
...hopes to open a second campus in three years. Although she insists that "my male associates are better at nurturing than I am," she still manages to communicate her enthusiastic devotion to a congregation of Hollywood Christians whose average age--34--is 24 years younger than her own. Under her, say congregants, the church has become more spiritual--and more diverse and liberal on issues such as gay holy unions...
...HAVE ANY TREPIDATION ABOUT DOING A RAISIN IN THE SUN ON BROADWAY? I did. I didn't want to do it because I didn't like the play. I always thought the woman [matriarch Lena Younger] was a brick. But [director] Kenny Leon said to me, "Rashad, read the play." Because it had been years. I was reading things that I had not heard before...
Lacoste's collared polo shirts, for example, now come in a more fitted shape with a shorter length to appeal to a younger generation that favors looks that hug rather than hang. And instead of seeing the shirt (available in 25 colors) paired with crisp khakis, you're more likely to see it on top of a flared skirt or hipster jeans...
...brief physiology lesson helps explain why a heat wave affects older people disproportionately. When a younger body warms up, the blood vessels expand and blood flows to the skin, dissipating heat. With age, blood vessels tend to thicken and stiffen, making them less able to expel heat. Sweating, another key way of giving off heat, also tends to diminish with age and with getting out of shape. "Basically, the elderly are vulnerable to heat both because they have greater difficulty in regulating their core temperature and because increased prevalence of diseases and medicines impair the ability to dissipate heat," says...