Word: youngers
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Dates: during 1990-1999
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...from 2 lbs. (Diglett) to 1,914 lbs. (Snorlax). Their fighting skills are as feral as ramming (that's Rhydon), as yucky as a tongue wrap (Lickitung--ugh!) or as childish as a tantrum (Primeape). There are more than 150 Pokemon species, and almost any child of 12 or younger, wired with a child's propensity for order, can recite a substantial lineup, complete with arcane attributes and an individual monster's ability to evolve into higher forms. Welcome to the new Mesozoic. The check-out line forms to the far right...
...couldn't quite explain the concept to Nintendo, and the company couldn't understand it fully. "At first Pokemon was just an idea, and nothing happened," says Shigeru Miyamoto, the genius behind Nintendo's previous best seller, Super Mario Brothers. Miyamoto became Tajiri's mentor and counseled the younger man as he toiled on what would eventually be Pokemon. (Tajiri would pay ambivalent tribute to Miyamoto, giving the name Shigeru--Gary in the U.S.--to the snotty chief rival of Satoshi/Ash...
...once again, the Pokemon swept a nation. "We've never seen anything like it," says Tilden. The products plugged into every kiddie angle: toys appeal to younger kids, who then move on to the cards and graduate to the various levels of video games. The TV show propagandizes each new creature with a tutorial called "Who's that Pokemon?" Most of the Pokemon growl their names repeatedly ("Squirtle, Squirtle, Squirtle"), so the children learn who's who quickly. The craze is also Gen Y Web-friendly: the most popular website for kids 12 years and younger is Pokemon.com...
...endlessly about every rash, scrape and sunburn, never dreaming that one day they might want to pay a guy named Bucky to pierce or tattoo that very skin. Yet increasingly they do. Tattooing and piercing, once the preference of biker chicks and sailors on shore leave, are attracting ever younger recruits. Chances are that someday soon your 12-year-old--the same kid who cried real tears over getting a booster shot at her last annual checkup--will be bugging you for a naval piercing or a tattoo of James Van Der Beek's face on her midriff...
...fact, the issue has become somewhat of a sore spot for Bush the Younger. After he earned high marks from gay groups for including openly gay people on his campaign staff, a group of Christian conservatives says Bush promised them in a September meeting that he would not appoint gays to any federal posts, according to the Dallas Morning News. The Bush campaign isn't talking about what happened during the meeting; the Log Cabin Republicans have asked for a clarification. Bush has so far managed to pull off the enviable political sleight-of-hand of remaining vague enough...