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These days, viral marketing seems like a smart strategy. "This is exactly where Pepsi needs to be," says Sophie Ann Terrisse, founder and CEO of STC Associates, a brand-consulting firm. "These days, brands need to become a movement instead of just relying on good reviews for their Super Bowl...

Author: /time Magazine | Title: Behind Pepsi's Choice to Skip This Year's Super Bowl | 2/3/2010 | See Source »

“One of the things we talked about before the game was try to dedicate the game towards someone that influenced your life,” York said. “Whether it was a little league coach...maybe one of your parents...really try to focus on...

Author: By Jake I. Fisher, CRIMSON STAFF WRITER | Title: Harvard Lacks Spark In Loss | 2/2/2010 | See Source »

In one scene, a shy college girl goes for dinner at the house of her roommate’s strange benefactor. Upon entering, she is told, “Here is where you leave your clothes.” Without missing a beat Munro writes, “Don?...

Author: By Rebecca J. Levitan, CRIMSON STAFF WRITER | Title: 'Happiness' Without Substance | 2/2/2010 | See Source »

In truth, Wayne’s rap-to-rock and rock-to-rap translations lose significantly more than they gain. The crucial elements of the artist’s past success have been pop grooves that were radio-ready, like “Lollipop”, and aggressive, brash songs...

Author: By Alexander E. Traub, CRIMSON STAFF WRITER | Title: Lil’ Wayne | 2/2/2010 | See Source »

Such cyberbattles are already happening in miniature. In Afghanistan and Iraq, U.S. cyberwarriors are hard at work denying enemy commanders the ability to direct their forces, the senior Pentagon officer says. "I shut it down, take away your electricity, take away the radio, infect your phone," he explains. "Now you...

Author: /time Magazine | Title: U.S. Cyberwar Strategy: The Pentagon Plans to Attack | 2/2/2010 | See Source »

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