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"We have this cycle we've developed-work intensively, buy more, repeat," says Carolyn Danckaert, New American Dream's director of home and communities programs. "At a certain point, the accumulation of stuff starts to drive your life." As Juliet Schor, an economist at Boston College who helps run the...
That knowledge also helps the brain figure out how much pleasure it can expect from future experiences and, therefore, influences virtually any decision you make about what you might like or not like: whether you should buy the red shirt or black one, whether you'll enjoy watching Top Chef...
The neurotransmitter dopamine isn't quite that powerful, but evidence has been mounting for the past 40 years that its activity is key to helping the brain recognize experiences that cause pleasure. The more dopamine a certain event (having sex or eating ice cream, say) triggers, the more strongly that...
The findings suggest that when dopamine is present during an imagined event - that is, even when you're not actually experiencing it in person - it still influences how much pleasure the brain will expect from it in the future. Researchers think the extra shot of dopamine may aid learning - that...
It's possible, then, that the more dopamine that is active in your brain, the more likely you are to view the future as rosy, which raises at least two questions: how do I get more dopamine, and is there such a thing as too much?