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Modern media did not invent greed, eccentricity or lust for attention. What they did was monetize them. There have long been odd families and obscure men pursuing bizarre theories and cobbling together flying machines in their backyards. But only in the reality-TV era has unstable behavior become a valid...
And science? Pfft. You might get a few minutes on Nova if you're serious and successful. But trick out your science, real or pseudo, with stunts and a catchy moniker - Legend Zappers! Storm Hunters! Ghost Blasters! - and get ready to sign. Perhaps the most surprising thing about Heene's...
None of us can really know the dynamic of the Heenes or how eager Richard's wife and children were to serve his scientainment ambitions. The kids seemed to take to their Wife Swap appearance with foulmouthed gusto. But that doesn't make turning their lives into TV a better...
Ask Ewan McGregor your questions for an upcoming interview
Josh gave me lots of detailed advice on coupon-positioning and expiration-date-hiding, but as soon as I got to CVS, I was overwhelmed by all the math and rules and price signs that screamed, Wow! Guiding me by phone, Josh let me buy some fish-oil pills that...