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Gary Vaynerchuk is an Internet phenomenon. Trusty New York Jets spit bucket by his side, he's helped grow his family's liquor store into a $70 million online wine retailer and made his daily wine-tasting videos - at Winelibrary.tv - a staple for thousands of viewers. Gary himself boasts more...

Author: /time Magazine | Title: Q&A: Internet Wine Guru Gary Vaynerchuk | 10/13/2009 | See Source »

Let's start with your book. You mention that all along you were never selling wine as much as you were selling yourself on the show you created. Sure. Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for...

Author: /time Magazine | Title: Q&A: Internet Wine Guru Gary Vaynerchuk | 10/13/2009 | See Source »

Let's talk about your online popularity. You have, like, 850,000 followers on Twitter. This always makes me laugh. When I meet real celebrities who kind of know me, they can't wrap their heads around that.

Author: /time Magazine | Title: Q&A: Internet Wine Guru Gary Vaynerchuk | 10/13/2009 | See Source »

Your book is very optimistic - you talk a lot in the book about how if you want it hard enough and if you work hard enough, the tools now exist for you to be able to build your own brand. I don't sell you the 40-hour workweek. It...

Author: /time Magazine | Title: Q&A: Internet Wine Guru Gary Vaynerchuk | 10/13/2009 | See Source »

Is your last book going to be How I Bought the New York Jets? Yes.

Author: /time Magazine | Title: Q&A: Internet Wine Guru Gary Vaynerchuk | 10/13/2009 | See Source »

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