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When and if the economy heats up again, perhaps shoppers will return to the so-called aspirational brands like Abercrombie. But don't bet on it. "Retailers don't realize that consumers are spending less and doing O.K. with it," says Beemer. According to Beemer's research, only 40% of...
What do you crave when your life turns upside down? When you switch jobs or have a kid or move to a new city, you want to immerse yourself in a warm bath of familiarity, right? You want Mom's chocolate-chip cookies, your favorite musician burbling from the speakers...
Wood wanted more data, so she conducted the experiment again, with a few changes. This time, she reversed the order: she asked how much change 222 undergraduates at two universities were undergoing before asking them to choose between familiar and unfamiliar products - a much longer list this time, including "your...
So what's going on here? In her paper, Wood hypothesizes that "changing circumstances may break habitual cues that favor old favorites and promote a more general 'change mindset' in the individual." You break up with your boring girlfriend, and suddenly you find that a lot of your old habits...
A light came on in my head. I've been incarcerated and this experience, [coupled] with the physical element, sparked me to think about what it would take to help someone who had never experienced violence transfer into a whole new society. Many of these guys are fat cats who...