Word: youse
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Dates: during 1970-1979
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...more than three decades Smokey Bear has been gently cajoling forest users to prevent fires. In ranger hat and dungarees, Smokey used plenty of "pleases" and "thank yous" in posters and broadcast spots. He still often does, but since forest fires have become such a problem, says a U.S. Forest Service spokesman, "we felt we needed to say it a little more forcefully this year." So, in a 60-sec. radio spot, a camper croons a story of how he left a fire burning, and then a bold new Smokey takes charge. He angrily bares his teeth and sings...
...think it is rather sad that with all the Oscars won by One Flew Over the Cuckoo's Nest [April 12], and all the thank-yous for the golden idols, not one of the recipients mentioned Ken Kesey, the author of the novel...
...there was another Jack Benny -less comic but considerably more generous. It was that trouper who traversed the country, raising some $6 million for America's leading orchestras. Thank yous were always abruptly dismissed. "Soloing with Leonard Bernstein," he liked to claim, "is like being on a desert island with Zsa Zsa Gabor and her boy friend. You feel you're not needed...
Externally, The Way looks like any other branch of the Jesus movement: its adherents are mostly bright-eyed, smiling teenagers, ecstatically exchanging "Bless yous," telling of drug cures, perpetually thumbing their Bibles. There is also the ubiquitous music drumming across Gospel messages, sometimes to the beat of hard rock. In mid-August, more than a thousand young followers descended on The Way Biblical Research Center in New Knoxville, Ohio (pop. 850), for a weekend of spiritual study almost continuously backgrounded by rock. Musical groups of Way believers with names like The Dove, Cookin' Mama, and one from Long Island...
...shirts (JESUS is MY LORD) bumper stickers (SMILE, GOD LOVES YOU), posters, buttons (THE MESSIAH is THE MESSAGE) and, inevitably, a Jesus-People wristwatch. Some followers are affecting a Christ couture: white pants and tunics, Mexican-peasant style. There are de rigueur catch phrases: endless "Praise Gods" and "Bless Yous." There is even a "Jesus cheer"?"Give me a J, give me an E . . ." Rapidly catching on is the Jesus-People "sign," a raised arm with clenched fist, the index finger pointed heavenward, to indicate Jesus as the "one way" to salvation. "If it is a fad," says Evangelist...