Word: youthe
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Dates: during 1990-1999
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Because of the symbolism of Connerly's story, a stir was raised last month when a group of unnamed relatives claimed in the monthly San Francisco Focus that Connerly's youth was "very middle class." Said one: "There was no poverty. There were no chickens. Nobody sold eggs...
...heading for Fallon (which does work for TIME as well) in a stealth campaign launched by Philip Morris CEO Geoffrey Bible, whose company owns Miller. Bible had earlier warned Burnett's Fizdale that he was "lighting a blowtorch" under the agency to get it to create sharper and more youth-oriented ads for the flagging Lite brand. In the meantime, he also asked Fallon to work on Lite, in secrecy. In late December, Miller Brewing CEO Jack MacDonough paid a surprise visit to Fizdale with a Merry Christmas, you're fired. "We were blindsided," Fizdale says...
...convincing were the early stereotypes that three years ago, Coca-Cola, targeting teens and Gen Xers, test-marketed a new drink called OK soda. The gray cans featured grim designs, including one of a doleful youth slumped outside two idle factories. Slogans on the cans read, "Don't be fooled into thinking there has to be a reason for everything" and "What's the point of OK soda? Well, what's the point of anything?" The nine-city campaign fizzled. And the company that a quarter-century ago had celebrated the baby boom with the jingle, "I'd like...
...success, Mohajer's attitude (the vinyl cover of her appointment book reads F___ IT!) is distinctly Gen X, light-years from boomers' idealized image of their own youth, forged in the crucibles of the civil rights, antiwar and feminist movements. Is there a generation gap? "Oh, my God, I'd have to say yeah!" she answers. Before Hard Candy, she wanted to be a plastic surgeon, a goal her father, a cancer researcher, opposed. "My dad does not believe medicine should be used for high-class fashion--it puts patients at risk," she explains. "But I think...
...many things this team does have going for it is youth, as it touts nine freshman on a roster of 21. Though this lessens the overall experience of the team it raises expectations for a strong team in the future...