Word: youthe
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Dates: during 1990-1999
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...economic problem and prevention is as important as punishment, funds for programs to keep kids out of gangs and the criminal-justice system are still hard to find. "You don't need to spend five of every six dollars on suppression," says Steve Valdivia, who runs L.A.'s Community Youth Gang Services Project with a budget of $1.8 million. "If you spend two of every six on prevention, the results square themselves over time." The idea, he says, is to treat gangs like a "social disease" for which there are prevention-oriented, educational and economic cures...
Rapper Ice-T challenges his fans to take action. "We got two options," he says. "Either vote or hostile takeover. I'm down with either one. We're youth; we have to change things." Pop vamp Madonna literally wraps her otherwise scantily clad body in the American flag and cries out "Vote!" to - the staccato rhythms of her hit song Vogue, ending with the admonition, "If you don't vote, you're going to get a spankie...
...about the importance of participating in the political process. The result: 8,000 new voters, an estimated 90% of whom, according to Rock the Vote, cast a ballot in last February's primary. Future plans include a Sept. 15 TV special on voting featuring myriad famous faces, sponsored by youth- conscious Pepsi, and broadcast on the consciously hip Fox network, home to Bart Simpson and the trendy gang from Beverly Hills...
Soren's reports might best be described as rock news videos, complete with hip sound tracks, eye-popping editing techniques, funky graphics and plenty of youth-on-the-street sound bites ("I think Dan Quayle's hot," says one woman in response to a question about the Republicans). But there is substance too. The reports average four minutes in length -- luxurious by network-news standards -- and take on issues relevant to young people, such as parental notification for teens who seek abortions...
...this activity hasn't gone unnoticed in political camps. Bill Clinton, who played the saxophone on The Arsenio Hall Show last week, has accepted an offer to appear on a youth forum that MTV will air later this year, and the Bush campaign is seriously considering its own invitation. After all, with 27 million potential voters between the ages of 18 and 24, it could be a definite advantage to be known, as they say on MTV, as a real buff dude...