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...however, Democratic presidential frontrunners have been better at reaching out to young people. The Clinton, Obama and Edwards campaigns have all hired youth vote coordinators to focus on organization among students and young professionals. Obama hired Facebook co-founder Chris Hughes to oversee the campaign's social networking sites, while Hillary Clinton is using YouTube to reach its young audience - most recently by allowing them to select her campaign song, Celine Dion's "You and I." John Edwards continues to run his One Corps, a community service organization comprised mainly of young adults...
...Such youth outreach this early on in an election season is unprecedented by Democrats, says Alexandra Acker, executive director of Young Democrats of America. Acker served as the youth outreach coordinator for John Kerry in 2004, but she wasn't brought on staff until after the primaries. "The biggest difference this election cycle is that all of the Democratic candidates now have a personal commitment to young voters,? she says. "We're leaps and bounds ahead of where we were in 2004, and that was leaps and bounds ahead...
...Republican side, neither McCain nor Giuliani have hired youth vote coordinators, though Giuiliani does employ the same Republican pollster that Smith's team has used. A spokesman for McCain emphasized the campaign's presence on Facebook and MySpace. Mitt Romney's campaign has not met with Smith, says a campaign spokesman, because he already learned how to do successful youth vote outreach as Massachusetts . Recently Romney announced a "Students for Mitt" program in which college students receive a 10% commission for every $1,000 they raise for the campaign...
...youth vote is not a hard sell to Republicans," says David Norcross, a former RNC counsel who has been pressing the youth vote to Republican leaders in Washington. Norcross sits on the board of George Washington University, which partially funds Smith's organization. After he learned that Republicans were in danger of losing young voters, Norcross connected Smith with GOP leadership, who "have been very receptive to the need to reach young voters," he says...
...then again, so are the Democrats. Adds Norcross, "Nobody in either party thinks that the youth vote is not worth paying serious attention to and spending money on programs to get them registered and turned...