Word: youthful
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...with online mini-films. Pepsi recently relaunched Pepsi One without any TV advertising, which execs at the firm say wouldn't have been the case five years ago. Reebok has also shifted marketing dollars to new media, partly at the expense of the TV budget. "If you look at youth and how they consume media, TV is still an important part of the mix, but especially for young males it's becoming a smaller part," says Brian Povinelli, vice president of integrated marketing for Reebok...
During the fall of our senior year, as our sights were supposed to turn outward to the “real world,” those of us who hated the regime traveled to New Hampshire and elsewhere to canvass and register voters in the hopes that we, the youth, could lead our country back on the right track...
...style, a new outlook, a new philosophy of reporting news" in response to the needs of Arab society. The channel's news bulletins and tumultuous talk shows will put fresh emphasis on domestic Arab issues like democracy and human rights. Programming, including new segments on Arab culture, social taboos, youth topics, tourism and investigative journalism, will seek to replace "slogans," "political rhetoric" and "dreamy wishful thinking" with "reality" and "solid solutions," Khanfar says. "We need to upgrade ourselves from magnificent speeches to rational, in-depth analysis of what is going on." In reports about Iraq, the U.S. "occupation army...
According to event chair Shirley V. Cardona ’06, supporting Latino youth was an important component of the evening...
...three pillars of this event were to promote youth talent, honor our peers, and showcase Latino talent through artistic performance,” Cardona said...