Word: yugo
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...Beauty Leopard, which sells for $15,125 in China. Other Chinese manufacturers, with varying levels of sophistication, are developing export models too, notably Chery, which is being promoted by Malcolm Bricklin, a New York City entrepreneur who made his fortune importing Subarus and his name importing the ill-fated Yugo. "What you're seeing is the first stage," says Mike Hanley, global director of Ernst & Young's automotive practice. "Everybody recognizes that Chinese cars will end up in North America. It's a matter of time...
...modern Marxist enterprise. Yugoslavia's clangorous Red Banner auto plant is located in a sprawling industrial park some 85 miles south of Belgrade. Inside a vast assembly hall, 16,000 workers turn out about 220,000 cars a year, including 55,000 copies of the small, ultra-cheap Yugo, the only Communist-built car sold in the U.S. Amid the factory hubbub, Radojko Suljagic, a department manager, extols the 78-member workers' council that ostensibly controls Red Banner. The elective body, of which Suljagic is president, not only chooses factory management but also sets such basic policies as wages...
...worker on the Yugo assembly line named Radoslav sees worker power at Red Banner differently. "We are producing a higher quality car than the others," he says, with a gesture toward assembly lines that make autos for the domestic market. "We should be getting paid more...
...result one day could be a huge surplus of Chinese-made cars looking for markets elsewhere. Chery aims to lead the way. Americans in the 1980s turned up their noses at the ultracheap Yugo, which Bricklin introduced from Yugoslavia, and Chery still has to meet U.S. safety and emissions standards. The real threat will come from foreign makers in China with nowhere to sell their cars. "If they can compete on price, Ford and Nissan will likely start exporting" to America within a decade, predicts Eric Harwit, a professor at the University of Hawaii who researches China's auto industry...
...Yugo Nakamura knows. Nakamura, 32, is a Tokyo Web designer, and the hammer he's using to smash the Web is a program called Flash: a simple, free browser plug-in that adds sound and movement to websites. "Since Flash appeared on the scene," says Nakamura, "the rules as to what a Web page should be no longer apply...