Word: yugo
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Most Americans associate inexpensive, imported cars with vehicles made in Japan. The Yugoslav-made Yugo GV, which went on sale last week, aims to change . all that. At $3,990 it is the lowest-price auto sold in the U.S., $1,000 less than the next cheapest car, Chevrolet's Japanese-made Sprint. Yet the Yugo's sticker price seems to be just what buyers want. Orders for 3,000 Yugos have flowed into the company's 83 dealerships, mostly in the East and Midwest, where just 500 cars are available. Six-month waiting lists have built up. "Unbelievable," says...
...sight is not much to look at. The Yugo is boxy and jut-jawed, sheer utility on four wheels, with a small 1,100 cc engine and no radio. Says Jonas Halperin, vice president of Yugo America: "For $3,990, you want air conditioning and automatic transmission...
...Yugo expects to sell every one of the 40,000 models it will ship to the U.S. by next August. Experts say the U.S. market for a car like the Yugo is perhaps a million a year...
With a name like Yugo 55, it sounds less like a car than a surrealistic foreign film. But Entrepreneur Malcolm Bricklin believes the tiny Yugoslavian vehicle, whose name plate reflects its nationality and horsepower, will appeal to frugal American car buyers. Next spring Bricklin will begin importing 35,000 Yugos into the U.S. The four-passenger, front-wheel-drive auto will carry a $3,990 sticker price that will make it the cheapest new car on the U.S. market. Says Bricklin, 45, a New York City businessman who introduced the first Japanese Subaru to the U.S. in 1968 but crashed...
Bricklin is pointing his latest venture at the same bargain-minded crowd that snapped up the Volkswagen Beetle in the 1960s. At 11 ft. 51½ in. in length, the Yugo is 3½ in. shorter than the Japanese-built Chevrolet Sprint, currently the smallest new car available in the U.S., and will cost $1,161 less. Likely customers: students and families who might otherwise buy a used...