Word: yugos
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Dates: during 1980-1989
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With a name like Yugo 55, it sounds less like a car than a surrealistic foreign film. But Entrepreneur Malcolm Bricklin believes the tiny Yugoslavian vehicle, whose name plate reflects its nationality and horsepower, will appeal to frugal American car buyers. Next spring Bricklin will begin importing 35,000 Yugos into the U.S. The four-passenger, front-wheel-drive auto will carry a $3,990 sticker price that will make it the cheapest new car on the U.S. market. Says Bricklin, 45, a New York City businessman who introduced the first Japanese Subaru to the U.S. in 1968 but crashed...
Bricklin is pointing his latest venture at the same bargain-minded crowd that snapped up the Volkswagen Beetle in the 1960s. At 11 ft. 51½ in. in length, the Yugo is 3½ in. shorter than the Japanese-built Chevrolet Sprint, currently the smallest new car available in the U.S., and will cost $1,161 less. Likely customers: students and families who might otherwise buy a used...