Word: yum
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...Crumb Coffee Table Art Book by R. Crumb (Little Brown & Co.; 1997) Crumb's impact on his field, as well as his longevity as a crucial artist, rivals that of Picasso. The closest he ever got to a long-form graphic novel was an early work, "The Big Yum Yum Book," but his short pieces remain the reason forhis influence. This is the only single-volume collection that spans his entire output, including psychedelic freak-outs, blistering social satires and naked autobiography...
...secret of Yum's strategy, though, is not just what dishes it sells but its understanding of China's increasingly affluent consumers. Last year KFC opened the country's first drive-through restaurant in Beijing, astutely recognizing the opportunity presented by the mainland's increasing car culture. Pizza Hut now offers a delivery service to capitalize on an emerging generation of Chinese yuppies who want to watch a DVD or play a video game while eating supper on the couch. And Yum does a good job attracting children?potential customers for life?to its stores. To win their affection...
...Maybe it doesn't take a genius to sell chicken in China, but steak chalupas and chili cheese burritos? Yum's latest effort is a Chinese iteration of Taco Bell in Shanghai, where the company is trying to repeat its KFC and Pizza Hut success with Mexican fare. Little of the Taco Bell formula has been imported from the U.S. The Shanghai outlet, which opened last May, is called Taco Bell Grande. It's a fancier, sit-down restaurant, a concept that is gaining traction in China with the popularity of T.G.I. Friday's, the Hard Rock Cafe and Tony...
...Yum developed the Taco Bell Grande menu after more than a year of experimenting in a test kitchen in Shanghai and collecting feedback from several Taco Bell outlets in Singapore?which have since closed. Mexican food might prove to be a tough sell. "I remember from my high school geography class that we were told all Mexico had for food was chili, corn and beans," says Beijing resident Li Xiaoming, 25. "How could they possibly create any tasty fast food out of those ingredients?" Despite the odds, the ever-ambitious Yum plans to open additional Taco Bell Grandes in Shanghai...
...Yum China president, acknowledges the existence of the newcomers and copycats but insists that he sees their imitations as a compliment. Indeed, if Yum's latest culinary ventures pan out, he may soon find himself up against a raft of local chefs hawking Chinese knockoffs of chili cheese burritos. Mmm, finger-lickin' good...