Word: yuma
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Dates: during 1950-1959
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...summer heat melted bis congregation, the Rev. Richard L. Key of Yuma, Ariz, took a bold step. To publicize his nondenominational First Christian Church, he signed a contract with radio station KOLD to sponsor local night baseball games. Sports-loving Pastor Key, 37, a pitcher in Yuma's adult softball league and a sometime newscaster, did not bear down too heavily on salvation between the innings. His talks-mostly about perseverance, hope, kindness-had plenty of light moments. When the microphone caught a ballplayer cursing, Pastor Key pointed up an alternative to swearing with the story of the Quaker...
...growth" . . . When federal western reclamation was authorized in 1902, some critics labeled it unnecessary, impractical and visionary ... I heard the same cries of "visionary" and "impractical" when I was on the . .. survey party which fixed the location of Hoover Dam in 1929. The growth and prosperity of the Imperial, Yuma and Coachella Valleys and metropolitan southern California would not have been possible without this dam . . . Now history is repeating itself...
Tucson is adding 1,000 to its population each month, Phoenix even more. Las Vegas' Clark County claims 80,000 permanent newcomers since 1940; Yuma, Ariz, more than 20,000. On California's Mojave Desert, population has soared 360% (from 32,000 to 147,000); one of its new cities, Ridgecrest, not even an entity in 1940, already counts 6,700 residents and is steadily climbing. The fertile Coachella Valley, north of California's Salton Sea, has doubled in population (from 16,000 to 32,000) since 1950, and Henderson, incorporated in 1953 twelve miles...
...desert where a man, for a price, cannot sink a well and bring up water. But the price is sometimes prohibitive, and the water table is going down. The Colorado is tapped for domestic and industrial use in Nevada's Clark County, for irrigation in the Yuma area of Arizona and (via the long All-American and Coachella Canals) in the Imperial Valley and the Coachella Valley, and for domestic consumption in Los Angeles. As the area grows and demand increases, men will have to find new sources of supply. When that time arrives, area officials hope that scientists...
...Yuma, Ariz., discovering that he would have to shut down radio station KOLD for an hour to install new equipment, enterprising Station Owner Jim Hawthorne promptly sold the hour to a sponsor for $365 (plus a five-second mention at noon every day for a year), plugged it as "an innovation in broadcasting-one hour of absolute silence brought to this audience by Smith Mattress & Upholstery...