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Word: yves (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...France's traditionally subtle perfumes are under siege. Though the gentle Chanel No. 5 remains a bestseller, this fall's freshet of new scents was triggered by the success of Opium, which is sold under the Yves Saint Laurent label. It was so popular in Europe after its launching there in 1977 that its appearance in the U.S. had to be delayed a year for lack of supply. As it happens, Opium is marketed by a subsidiary of the Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return...

Author: /time Magazine | Title: Business: Fragrance War: France vs. U.S. | 12/24/1979 | See Source »

...marketing director, Jean-Louis Delpuech, scoffs that U.S. perfume makers have tended "to go 'down market' to a type of woman who demands more smell for her money." But others are more philosophical about the demand for perfumes with staying power. Robert Young, president of Yves Saint Laurent perfumes, traces the taste for strong fragrances to the same craving for identity that makes people want designer names on their clothes. Says he: "The French were wrong when they failed to respond to this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected...

Author: /time Magazine | Title: Business: Fragrance War: France vs. U.S. | 12/24/1979 | See Source »

...Holy Office was charged with matters of apostasy, heresy and the regulation of doctrinal matters regarding faith and morals. It once acted as censor too. At various times Ottaviani tried to silence a Who's Who of 20th century Catholic theologians, including Karl Rahner, Pierre Teilhard de Chardin, Yves Congar and John Courtney Murray...

Author: /time Magazine | Title: Religion: A Cardinal Carabiniere | 8/13/1979 | See Source »

DIED. Philippe Cousteau, 39, younger son and chief collaborator of Jacques-Yves Cousteau in oceanographic studies and films; after the seaplane he was piloting sank upon landing near Alverca, Portugal. The M.I.T.-educated Cousteau, who donned his first wet suit as a toddler, directed the camerawork for his father's Emmy Award-winning TV series...

Author: /time Magazine | Title: Milestones, Jul. 9, 1979 | 7/9/1979 | See Source »

...Jacques Yves Cousteau, marine explorer and filmmaker, Doctor of Science...

Author: By Susan D. Chira and The CRIMSON Staff, S | Title: Schmidt, Friedman, Cousteau, 8 Others Receive Honoraries at Commencement | 6/7/1979 | See Source »

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