Word: yves
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Dates: during 2000-2009
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...general feeling is that fashion has become so globalized and merchandised that the idea of a designer with an emotional life and the ability to communicate it to others is passé. "Fashion is now about marketing and merchandising," declares Pierre Berge, Yves Saint Laurent's business partner and a key player on the Paris fashion scene for several decades. "It is not about designer fashion. It is about [mass-market retailers like] Zara." The clothes are nice, the argument goes, but the real craft is in how you sell them...
...Leaf Light Resembling Uri Geller's toothbrush more than anything arboreal, Swiss-born Yves Béhar's Leaf Light pairs Silicon Valley technology with candlelike simplicity. An iPod-style scrolling dimmer controls the LED's range, from cozy glow to clear white, and heat is dissipated by tiny holes, or "chimneys." www.hermanmiller.com
...master is the brand, and the manager must do what it takes to serve it, including, in the case of Yves Carcelle at Louis Vuitton, nurturing a designer with some personal baggage. Marc Jacobs has two levels of business support: his long-term business partner, Robert Duffy, and Carcelle, who is credited with having helped Jacobs both personally and professionally, allowing him to expand his creative powers, which in turn contributes to astonishingly robust revenues at Louis Vuitton...
Floriane de Saint Pierre, a Paris-based headhunter whose clients include Gucci Group, placed both the CEO of Yves Saint Laurent, Valérie Hermann?who came from rival Christian Dior?and its designer, Stefano Pilati. De Saint Pierre says fashion managers are hard to find because the job is paradoxical. "If management is a science that can be taught, fashion is about culture, so you need to have absorbed all the theory yet have totally surpassed it. Fashion management is about driving a brand with fast-changing products, yet it is also long-term artist management. Managers must...
Opposite page, clockwise from top left: Yves Saint Laurent black nail necklace ysl.com) Salvatore Ferragamo bronze calfskin pump ferragamo.com) Fendi calfskin Palazzo bag (Fendi, 800-336-3469); Miu Miu patent-leather wedges with gold baroque heels (Miu Miu boutiques, 888-977-1900); Bottega Veneta antique sterling silver enameled and rock-crystal cuff bottegaveneta.com) This page, from top: Hermès Surun Tapis Volant silk scarf hermes.com) Dolce & Gabbana Motorazr phone (Dolce & Gabbana boutiques, 877-703-4872); Prada vintage Notebook bag with Saffiano leather trim (Prada boutiques...