Word: yves
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Dates: during 2000-2009
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Heavy on the Metals This page: Bottega Veneta Fenice bag, $3,850 bottegaveneta.com) Paco Rabanne by Patrick Robinson python sandal with rope detail, $738 pacorabanne.com) Opposite page, from top: Giorgio Armani spectator shoe, $875 giorgioarmani.com) Yves Saint Laurent anthracite Muse bag, $895 ysl.com) Bottega Veneta Intrecciato sterling silver charm bracelet, $1,200 bottegaveneta.com) Story styled by Rachel Haas...
...brand to dominate a vertical display area. To figure out which brands rule in France, forget marketing studies. Just check the Sephora wall, where Chanel and Dior grab a whole descente, plus half of a neighboring one, totaling nine shelves in the women's scents department. Lancôme and Yves Saint Laurent tie for second place, with eight shelves. The ones at eye level are the most productive, and that's where you'll find a new fragrance launch or a company's tried-and-true big seller...
...sales at European Sephoras (makeup is tops at the U.S. stores). Founder Dominique Mandonnaud decided to alphabetize products by brand name, because he wanted to make them "more equal." The best exposure goes to fragrances that fall in the middle of the alphabet, which is why Yves Saint Laurent fought to be placed under S instead of Y. The paradox: "No brand stood out anymore in-store, so only those which spent the most on advertising could thrive," says Aron, noting that Sephora has reversed the policy and now accents niche brands...
...change their definition of success from a very upper-middle class standard.” His frustrations with Harvard began with his freshman housing assignment. On his application, he had asked fervently for at least one black or Latino roommate. Instead, he got three white Republicans. His roommate, Yves-Georges A. Joseph II ’06, praises “Cisco,” as Perez is known, for converting his complaints with Harvard into concrete advocacy. “He turns his words into actions,” Joseph writes in an e-mail, describing the many weekends...
...When Italian-born designer Stefano Pilati stepped into his boss Tom Ford's shoes at the venerable French house of Yves Saint Laurent, the fashion pack wasn't sure what to expect. Three seasons later, Pilati has put the iconic brand back on the style map with cutting-edge ideas and a slew of hot accessories, including this season's must-have purple suede or leopard-print platform shoes. Next up in the Pilati look book: matador style, as in ruffled collars, high-waisted pants and a blood red?based color palette...