Word: yves
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Dates: during 2000-2009
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Roberto Cavalli isn't the only fashion company doing well in a shaky economy. Coach, Burberry, Christian Dior, Dolce & Gabbana, Zara and Yves Saint Laurent are all selling well. So what's the magic formula for getting customers in the door in dire times...
There isn't one. New styles for the classic American bag fueled sales growth of 20% between 2001 and 2002 for Coach, and the company is promising logo bags and hats to keep customers (and Wall Street) happy in 2003. Gucci Group's Yves Saint Laurent is succeeding thanks to a new designer - Tom Ford - a host of new stores, and a new brand image...
...Sabah opened Villa Moda, a 100,000-sq.-ft. mall-cum-boutique (he calls it a "luxury bazaar") in a glass box on the outskirts of Kuwait City. The $20 million building is nearly as impressive as the swarm of big brands--Fendi, Marni, Ferragamo, Prada, Gucci and Yves Saint Laurent--clustered in mini shops inside, along with a Botox bar and a traditional Middle Eastern restaurant (with nontraditional Cappellini furniture) overlooking Kuwait Bay. To make sure the opening didn't go unnoticed, al-Sabah offered members of the international fashion set free business-class flights so they could celebrate...
...bohemian look seemed to symbolize liberation from the tyranny of all Gucci or Prada all the time. Soon designers like Tom Ford caught the bohemian bug, and a striking facsimile of the Calypso peasant blouse turned up on Vogue's September 2001 cover with a label that read Yves Saint Laurent...
Just in time for the holidays comes a fashion trend that can double as gift wrap: satin ribbons. Ultrafeminine sashes, already considered hip by 4-year-old girls, are becoming must-haves for women 10 times that age. Tom Ford for Yves Saint Laurent Rive Gauche, Dolce & Gabbana and Prada are among the fashion powers touting the look in recent collections, tying ribbons onto blouses, dresses and shoes. Popular downmarket retailer Hennes & Mauritz (H&M) and other mainstream mall outlets have also appropriated the ribbon theme for everything from belts to tank tops. Whether tying them in bows or leaving...