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...suit. The Kremlin and the Vatican denounced it; most American women were completely unprepared (or unequipped) to wear it. In defense, Gernreich explained his purpose: "By exaggerating a new freedom of the body now, I hope to make the moderate, right degree of freedom more acceptable in the future." Yves St. Laurent seconded the motion two years later with his show-and-tell dresses. With body stockings available to control the unruly flesh and provide a modicum of modesty, women who had snickered at Gernreich thought again, and looked to the future. It came sooner than even Gernreich had expected...

Author: /time Magazine | Title: Modern Living: Fashion: The Way of All Flesh | 5/16/1969 | See Source »

...then her own never got her so much as an honorable mention on the best-dressed list, whereas a simple YSL (for Yves Saint Laurent) or a pair of Bs, back to back (for Bill Blass) spell instant class. No more fidgeting about in the theater, making sure the oldfashioned, inside-the-coat, Norman Norell label is draped visibly over the seat; no more calculated dropping of the $190 handbag, the better to reveal the Hermes plaque buried within. No longer the need to base chic upon a series of subtle clues-the interlocking bridle bit that makes the shoe...

Author: /time Magazine | Title: Fashion: Vs on Her Fingers, Cs on Her Toes | 4/25/1969 | See Source »

...worry about who is going to wear them." In Norell's trousers, which are cut straight from the hip, any woman who is not reed-thin is apt to look like a walking example of cluster zoning. A well-curved curple is absolutely essential, too, for the Yves St. Laurent pants suits that are the cat's pajamas at the moment. Although some of St. Laurent's designs are splendidly elegant, they are certainly not meant to be worn by size 14 women. Yet St. Laurent makes and sells them in size...

Author: /time Magazine | Title: Fashion: Problems in Pants | 4/18/1969 | See Source »

...favorite winter playground for the rich. It is also the vistas, the warm climate (daytime temperatures rarely dip below 80° except in the mountains and on the coast) and the languid, inshallah ("as God wills") pace of life. "It's all very exotic," says Paris Couturier Yves St. Laurent, who has purchased a tiny villa in Marrakesh. "Here I don't work at all, or even think. This is my refuge from the world...

Author: /time Magazine | Title: Modern Living: Morocco: Sun and Pleasures, Inshallah | 1/31/1969 | See Source »

Pierre Cardin is the Parisian fashion designer who first put models in crash helmets, matched short skirts with colored stockings and more recently dressed men and women in futuristic space suits. Fashion experts rank him among the top five trend-setting designers, along with Yves St. Laurent, Courreges, Ungaro and the House of Dior. As haute couture's top entrepreneur, however, Cardin has no equal...

Author: /time Magazine | Title: Entrepreneurs: The Designing Man | 1/31/1969 | See Source »

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