Word: zacchino
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...Narda Zacchino, editor of the Times's Orange County edition, has reacted to the challenge partly by wooing away some of her competitor's brightest stars with fatter paychecks. (Register salaries average $575 a week, compared with the Times's $775.) Even Zacchino acknowledges, however, that the Register's look is an advantage difficult to overcome. "If a reader sees the same stories on the front of the Times and the Register, he will probably buy the Register for the color," says Zacchino. The Register enjoys another advantage: its home-delivery price is $5.25 a week, while the Times costs...
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