Word: zalaznick
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...pure altruism. Those popular, energy-stingy compact fluorescent bulbs? NBC's owner, General Electric, has managed to sell one or two. "When you have them being a market leader and saying this makes good business sense, people listen to that on [the TV] side," says Lauren Zalaznick, Bravo Media president, who is heading NBC's effort. And green pitches resonate with young and well-heeled viewers (the type who buy Priuses and $2-a-lb. organic apples), two groups the networks are fond of. NBC is confident enough in its green week's appeal to schedule it in sweeps...
...within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would let me run the network for a week. I chose Trio not just because its president, Lauren Zalaznick, owed me after mistakenly cc-ing me on an e-mail she sent out when she worked at VH1 about how much my writing stinks, but also because no real TV channel would trade a week of airtime for a one-page magazine article. Trio was willing to cede complete...
...given charge of the channel, I had to win over Michael Jackson, who, Zalaznick carefully explained, was the Vivendi Universal Television Group chairman and could not get me into Neverland. I wrote Jackson an e-mail about my plans to serve as a curator who would contextualize Trio's role as a pop-culture arbiter and other phrases I remembered from the Matthew Barney exhibit. I didn't mention my real plan: to see if I could get ridiculous garbage on TV. Jackson liked the idea so much that Trio made the My Trio concept a quarterly gimmick, with Quentin...
...within reach. Six months ago I called Trio, an obscure arts channel that reaches just under 20 million homes and doesn't even get a Nielsen rating, and asked if they would let me run the network for a week. I chose Trio not just because its president, Lauren Zalaznick, owed me after mistakenly cc-ing me on an e-mail she sent out when she worked at VH1 about how much my writing stinks, but also because no real TV channel would trade a week of airtime for a one-page magazine article. Trio was willing to cede complete...
...given charge of the channel, I had to win over Michael Jackson, who, Zalaznick carefully explained, was the Vivendi Universal Television Group chairman and could not get me into Neverland. I wrote Jackson an e-mail about my plans to serve as a curator who would contextualize Trio's role as a pop-culture arbiter and other phrases I remembered from the Matthew Barney exhibit. I didn't mention my real plan: to see if I could get ridiculous garbage on TV. Jackson liked the idea so much that Trio made the My Trio concept a quarterly gimmick, with Quentin...