Word: zanardelli
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Dates: during 2000-2009
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...sense of how plodding Ford Motor can be, talk to Vance Zanardelli, whose windowless office is tucked away in the Research and Innovation Center. Zanardelli, who is working on cutting-edge hydrogen research, has experienced firsthand Ford's roadblocks--and how the new leadership is trying to remove them. When his team unveiled the prototype it had developed for a hydrogen-powered internal-combustion car to top Ford executives in 2001, "Bill just loved it," Zanardelli says. "Everyone else raised all the reasons it wouldn't work." Despite the boss's enthusiasm, Zanardelli ran into budgetary problems and decided...
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