Word: zander
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Dates: during 2000-2009
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...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
Amid the chaos and crowds of Coney Island, Ed Zander learned an early lesson in the value of hustle and patience. The son of a furrier in Bensonhurst, Brooklyn, Zander loved the Parachute Jump, the Silver Streak and, of course, the Cyclone. After school he and his brother would stand at the exit to Steeplechase Park for hours and charm people out of unused ride tickets, hoarding them in a rented locker. "We had, like, 3,000 free rides," Zander says. By summertime, they could spend all day in the park without ever buying a ticket...
...Zander tells the story with a baby boomer's nostalgia for his 1950s childhood and a true salesman's pride. Now CEO of Motorola, Zander, 58, doesn't hide the fact that he has tried to animate the company with his particular brand of Brooklyn moxie. He acknowledges that Motorola has a storied past. (Its engineers invented the cellular phone and the walkie-talkie, and it was one of the world's first manufacturers of semiconductors.) But in the years before Zander took over, Motorola had been losing ground to the market-leading muscle of Nokia and to the stylish...
...however, see a lack of fire. After a few disappointing quarters, some product misfires and layoffs that cut 60,000 employees, the company had become "gun-shy," Zander says. When he arrived in January 2004, he set out to change Motorola from the inside out--turning an engineer's company into a design powerhouse, an American icon into a global player and Motorola's conservative culture into one that embraces risk. As Zander puts it, "You gotta celebrate taking a swing...
...Zander stood teary eyed with a smile from ear to ear watching people walk to their cabs with a piece—if only a morsel—of his passion in their eyes...