Word: zane
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...Latest Nielsen ratings: Gunsmoke (40.1), Wagon Train (38.3), Have Gun, Will Travel (35.7), The Rifleman (34.0), Maverick (32.9), Wyatt Earp (31.8), Zane Grey Theater (31.1), Wanted, Dead or Alive (30.6). Only nonwesterns in the top ten: Lucy-Desi (34.9), Danny Thomas...
Thurs., Feb. 12 Zane Grey Theater...
...beside the typewriter that inspires me," or that Miss Johnson won a spur from that loose-lipped but hard-writing outfit called the Western Writers of America, Inc., he may well suspect that he is in for a good fat slice from the gun-smoked hams of cowboy fiction-Zane Grey, William MacLeod Raine, or Clarence E. (Hopalong Cassidy) Mulford...
...when the commercial comes on the screen, but sponsors hate to believe it. In Detroit last week, executives of the Ford Motor Co. brooded over the results of a ten-city survey in which 2,600 set owners were quizzed within 30 minutes of the time five TV programs (Zane Grey Theater, Tennessee Ernie Ford Show, G.E. Theater, Ford Theater, DuPont Cavalcade) went off the air. The first jolt was the discovery that only 10.3% of the sample (270 people) had seen the shows in question. The next was the discovery that fully 31% of the viewers promptly left...
...show got the highest rating of all programs at that time. Over 3,000 telegrams came in from the 48 states, mainly from the 'little people' and the biggest movie stars." But after two weeks the show's Trendex ratings fell behind CBS's Zane Grey Theater, a filmed horse opera. "Our competition," Winchell explained, "had their ratings taken in 15 cities while WW had his taken...