Word: zanussis
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Altogether 115 Italian companies make appliances, but the bulk comes from six-Ignis, Zanussi, Zoppas, In-desit, Candy and Castor. Using newer, more automated plants than their competitors, the Italians ignore Europe's traditional luxury market to concentrate on a high volume of low-cost models for prospering workers. They cut heavily into the German washing-machine market by offering $250 washers v. the $375 lowest price for German machines. When the Germans stripped down their luxury models and reduced prices to match, the Italians cut their price...
...have discontinued refrigerator production. General Motors (France) may soon stop making them too, and Whirlpool Corp., after only four years of European operation, has sold plant and Pontiac brand name to French companies. British manufacturers have decided to do as the Romans do: Hoover's English subsidiary markets Zanussi-made refrigerators under a Hoover label, and British Hotpoint lets Zoppas make its washers...
Cold Fire. Italian refrigerator makers have become so efficient that last year they grabbed 22.5% of refrigerator sales in France, which quickly forgot the togetherness of the Common Market and threw up temporary tariff walls. Such firms as Fiat, Zanussi, Zoppas and Indesit have cashed in on the ice-cube boom by turning to making refrigerators, but none of them have been able to match the success of the Ignis Co., which has risen from obscurity to become Italy's biggest refrigerator producer. With sales of $65 million (a third from exports), Ignis now accounts...