Word: zara
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Dates: during 2000-2009
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...Central Anatolia. A string of ancient cities known as the "Anatolian Tigers" are enjoying annual economic growth rates of over 10%, doubling their exports - mostly to Europe and the U.S. - over the past five years. "We are already in the E.U.," a local businessman, who sells jeans to Zara and Lee, told TIME...
...ability to communicate it to others is passé. "Fashion is now about marketing and merchandising," declares Pierre Berge, Yves Saint Laurent's business partner and a key player on the Paris fashion scene for several decades. "It is not about designer fashion. It is about [mass-market retailers like] Zara." The clothes are nice, the argument goes, but the real craft is in how you sell them...
Nevertheless, even a multibillion-dollar chain like Zara needs ideas. And a designer like Nicolas Ghesquière, who has been in fashion's driving seat of late with his razor-sharp focus on silhouette and tailoring, can still turn the business on its head. His buglike silhouette of skinny black legs and poufy miniskirts, first shown last February, has resurfaced on countless other runways this season. Fashion insiders--the people who determine which trends will make it onto department-store shelves or fashion-magazine covers and, eventually, to Zara--need a bad boy to shock them into a new look...
...line in the works, and Rosso is in the middle of an ambitious strategy to make Diesel more premium by integrating sophisticated techniques from ready-to-wear and pushing up prices accordingly. Rosso says he is driven by the increasing sophistication of fast-fashion outfits like H&M and Zara. And by the fact that there are more newly rich people in emerging markets. "My company is 28 years old, and all the customers who were with me at the start are now older and looking for more sophisticated things," he says...
...child she was upbraided for saying something as racy as "my goodness." But "she's very modern," says Reid. "People don't realize it. Some people who work for her don't." Her granddaughter Zara Phillips has had a tongue stud, lived in sin with a jockey, posed for Hello! magazine and sold the rights, but the Queen is very fond of her. The monarch who said in 1955 (following the government's decision) that her sister, Margaret, could not remain a royal princess if she married a divorced man has had no qualms about her grandson William living with...