Word: zara
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Dates: during 2000-2009
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...hippest looks from the multitude of styles emitted by TV, music videos, the street and the runway. With annual sales of about $6 billion, H&M is smaller than Gap Inc. (sales top $15 billion, and the Gap brand represents 46% of that) but bigger than its closest rival, Zara, which reports annual sales of just over $4 billion, nearly three-quarters of its parent Inditex's total...
What sets H&M apart from most competition is its lightning turnaround--a garment can move from design to hanger in just 20 days. (Only Zara can go faster--14 days--but its prices are 30% to 50% higher than H&M's. By comparison, Gap's minimum turnaround is three months, though almost all the merchandise is produced in nine.) As a result, H&M can add looks that weren't in its collections or increase quantities if an item takes off. For example, last fall, when mod miniskirts began to sell, H&M tripled the original order...
...CHARGED. Two Unidentified Iranian Interrogators, with the "semi-intentional murder" (in the words of the Tehran prosecutor's office) of Canadian photojournalist Zara Kazemi; in Tehran. Kazemi, 54, died of head injuries two weeks after she was taken into custody for shooting pictures outside a prison in the Iranian capital, and officials claimed she suffered a stroke. But after protests by Reporters Without Borders and the Canadian government, they admitted Kazemi died of a hemorrhage caused by a severe blow to the skull...
...curious, suburbanites and thrill-seeking kids. When it opened on a holiday weekend earlier this month, 250,000 visited in just three days. Inside the mall Spanish pop tunes blared from loudspeakers as families pushed strollers along marble floors, past shop windows for large Spanish chain stores like Zara and El Corte Inglés, and over half a dozen international brands such as Nike, H&M and Benetton. As in any mall, teenagers stood in atriums under giant skylights, smoked cigarettes and checked each other out. The McDonald's was packed, as were four tapas bars. Seventeen-year...
Roberto Cavalli isn't the only fashion company doing well in a shaky economy. Coach, Burberry, Christian Dior, Dolce & Gabbana, Zara and Yves Saint Laurent are all selling well. So what's the magic formula for getting customers in the door in dire times...