Word: zarghami
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Dates: during 2006-2006
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...kids tune in to Diego every weekday, and Nickelodeon is counting on them to make his merchandise--Diego toys by Fisher-Price will be out in June; clothes and books by fall--just as popular. "He's bilingual, and he has a sense of adventure," says Nickelodeon president Cyma Zarghami. Nickelodeon is a master at milking hot properties. Retail sales of Nick-related products--from Dora backpacks to SpongeBob Band-Aids--topped $5 billion last year. Will Diego be the next big thing in kiddie cool? Nickelodeon hopes it runs in the family...
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