Word: zeal
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Dates: during 1970-1979
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...plastic food containers have multiplied 18 times to $187 million in 1972; its earnings currently contribute 50% of Dart Industries' net profits. Tupperware products are sold by self-employed dealers, mostly housewives, who peddle the plastic food containers at home demonstration "parties." In order to maintain the evangelical zeal of the distributors, Dart regularly holds sales jubilees at which the most successful of the housewife-saleswomen are awarded such prizes as new cars, microwave ovens and all-expense trips to London and Tokyo with their husbands. Of late, Dart has found the seemingly all-American formula quite as valuable...
...polemical zeal to point out discrepancies left unresolved in the courtroom, Charach raises another serious question: the validity of his own cut-and-splice technique of trial by celluloid...
...betrayed Algérie française. The authors, Pierre Démaret, 31, who once belonged to the O.A.S., and Christian Plume, 48, a journalist, interviewed former O.A.S. leaders and obtained access to the French Interior Ministry's records. The result is an extraordinary tale of mad zeal, abominable planning and incredibly bad luck by what was surely the world's most dedicated and inept gang of assassins...
...nationalized, along with both foreign and domestic banks. Labor unions were given control of new plants that went up in belts around Santiago, close by tidy neighbors of the middle class. With the government's tacit consent, peasants seized huge estates owned by absentee landlords, and in their zeal even took land from small farmers...
McDonald's has had some stumbles. It has expanded overseas with all the zeal of missionaries bringing hamburgers to the heathen.* "We are educating people to a whole new way of life-eating with your fingers instead of forks," says Rolf Kreiner, who directs McDonald's advertising in West Germany. Still, McDonald's European branches lost $1,000,000 last year, partly because too many were located in suburbs, which are not flourishing overseas quite as much as in the U.S. The company is now shifting abroad to downtown locations, where it is drawing big crowds...