Word: zealander
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...girl I knew in high school has memorized all of Janet Jackson's dance routines. A college acquaintance is afraid of train whistles. Five separate people harbor lifelong desires to visit New Zealand. How do I know these things? Because they won't stop writing about them on Facebook...
...questions that keep drug companies, as well as the television stations and magazines that subsist on their ad dollars, up at night (Ambien, anyone?). Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial. The U.S. is one of only two countries that permit it (New Zealand is the other). Critics claim that these advertisements encourage consumers to seek out overly expensive brand-name drugs from doctors. Their symptoms might not require such medications, and when they do, cheaper generic drugs may be available. Such marketing probably drives up overall health-care costs. More important, new drugs...
...acronym isn't accidental. Knowledge Generation Bureau's television commercial - in which an older gentleman interrogates a young recruit about the capital of New Zealand and the song "Sugar Sugar" - never tells you what the company is selling, and it deliberately tries to associate the KGB initials with mystery and conspiracy. "We wanted to rebrand the KGB," says Stewart. "We're democratizing information, giving knowledge out to the broad public instead of taking it. Contrast that to the historical one, and people...
...crops from too many mouths. India has set aside 100 million acres for jatropha and expects the oil to account for 20% of its diesel consumption by 2011. Australia, China, Brazil and Kenya have also embraced it. In December, a Boeing 747 was successfully test-flown by Air New Zealand using a 50-50 blend of jatropha and aviation fuel. (Watch TIME's video about biofuel tree farmers in action...
...pictures of New Zealand gangs...