Word: zegna
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MEXICO CITY Men are drawn to Ermenegildo Zegna's elegant billfold ($242) with pinstripe lining...
...more individuals gaining access to run-of-the-mill luxury, the gilded class is looking for ways to set itself apart. Luxury brands are responding with exclusive products that offer a personal touch. "We are so inundated with luxury right now that the guy who once bought three Zegna suits is upgrading to something even more luxurious," says Michael Macko, men's fashion director at Saks Fifth Avenue...
Even men who cannot afford couture prices want to look more like Daniel Craig or Sean (Diddy) Combs than a casual-Friday holdover from the 1990s. "People want to dress up now," says Jarret Kerman, director of clothing at Ermenegildo Zegna Couture. "Our best-selling suits are in dark, dressy fabrics." He adds that Zegna Couture, with the price of an average suit running from $3,200 to $4,000, has been growing exponentially in the past few seasons, its wholesale business quadrupling in the past year...
Labels such as Zegna, Hugo Boss, Brioni and Ralph Lauren have been serving the upscale-menswear market for years. And überexclusive brands like Kiton, along with London's Savile Row tailors, have long catered to the customer who wants a suit made from scratch--a process that involves a muslin sample, several fittings and lots of cash. Now fashion-forward designers are refitting this service-oriented market...
...JUST ABOUT FASHION? No, we design the fabrics too. Because Zegna is also a textile manufacturer, 95% of the fabrics are exclusive to us. We are obsessed with textiles! Everything has a modern twist. We'll take a traditional fabric like wool and treat it with that twist...