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...size of the shipment and the price at which the firm planned to sell the bras: 10 million of them, wholesaling for just 50 cents a dozen. Italians buy about 40 million bras a year, so the 10 million represents three months of total Italian sales. For Paolo Zegna, that request to the Italian government confirmed his worst fears. "It's predatory pricing," fumes Zegna, president of the Italian textile trade group Sistema Moda Italia and co-chief executive of the Italian menswear giant founded by his grandfather, Ermenegildo Zegna. If such practices continue, he says, "in the coming months...

Author: /time Magazine | Title: The Price is Right | 3/27/2005 | See Source »

Find the Holy Grail of chic. For those of you who love your couture, there is always “The Vault.” The merchandise is up-to-the-minute, with everyone from Alaia to Zegna represented. The price points here tend to be much higher (in the $200-500 range), but are still a huge saving over the regular cost. “Not in everyone’s budget, but a deal nonetheless,” said Boudrot...

Author: By Abigail M. Baird, CONTRIBUTING WRITER | Title: Digging for Gold (Shoes, That Is) | 12/2/2004 | See Source »

SINGAPORE Style-conscious gents are descending on the Ermenegildo Zegna Sport outlet in the heart of shopping haven Orchard Road for the Italian label's popular Portofino sailing shoes ($317), above...

Author: /time Magazine | Title: The A List: Men's | 2/16/2004 | See Source »

...Cent, Shakira and Diane von Furstenberg; Birkenstock with Heidi Klum; and LeSportsac with Gwen Stefani. And designers like Marc Jacobs, in the absence of seismic shifts in fashion, are siphoning some adrenaline from Hollywood by putting celebrities in their ads: Cate Blanchett for Donna Karan, Adrien Brody for Ermenegildo Zegna, Christina Aguilera for Versace...

Author: /time Magazine | Title: Could They Be Next Donna, Calvin and Ralph? | 8/28/2003 | See Source »

...Anna Zegna chose Brody to star in the fall campaign for Zegna after seasons of using "the model of the moment," she says. "Teenagers, anorexic men, very fragile human beings, all aesthetics that were more fashion victim than the reality of the brand, which is about authenticity." Brody, she says, brought "not only flash and muscles but a more intimate and strong personality...

Author: /time Magazine | Title: Could They Be Next Donna, Calvin and Ralph? | 8/28/2003 | See Source »

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