Word: zegna
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...competing British fashion house. The news that Ralph Lauren, the icon of American style, is pushing hard to expand in Europe is being greeted with a certain degree of skepticism. And bitchiness. Who needs a mass American brand like Lauren's when you have the class of Armani, Zegna, Dior and Savile Row? Sure, Europeans are happy to wear a polo player by Lauren instead of an alligator by Lacoste when summering in Cannes. But will they want to don Lauren's $3,000 men's suits or $10,000 beaded dresses when they get back to Paris...
...classy clothes is new to them." Lauren is encouraged by the reviews and by what he sees as the nature of the European shopper. "It's a culture that understands quality and taste," he says. "They understand my clothes more than Americans. They're hungry for it. Armani and Zegna? They don't look like me." For fall, Armani looked east with kimono shirts and Mao jackets; for spring, Lauren went Gatsby with pleated trousers and waistcoats...
...this stormy economic climate. So, if you want me, you’re going to have to work for it. I expect from you an elegant dinner next week at the Capital Grille. Don’t think about showing up in anything less than a $2,000 Zegna suit—I expect only the best from a potential employer. And bring toys, lots of toys...
...urban wives want the kind of guy they envision for their daughters: well-mannered, well-groomed, well-heeled. By day Zhang sells real estate, and his Beijing apartment is filled with pale blond Ikea furniture. He doesn't need the money, really, but he's longing for a new Zegna suit, and his latest patron - the 48-year-old wife of a property magnate - has promised him a spring shopping spree. "We're good for each other," he insists. "I give her confidence about her sexuality and she helps me finance things I could never...
Still, Armani is facing stiff competition on its home turf--men's suits--from the likes of Ermenegildo Zegna. And 19 years after its introduction, the younger and cheaper Emporio Armani collection is struggling to define its identity with the notoriously fickle 25- to 35-year-old market. That was one reason Armani hired Grossman, his first U.S. chief in five years...