Word: zeidler
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Right up to election eve, his enemies spared no smear in their efforts to unseat able, 43-year-old Mayor Frank Zeidler of Milwaukee. A few days before the election, supporters of Alderman Milton McGuire, Zeidler's opponent, published advertisements (later repudiated by McGuire) which declared that Milwaukee was infested with marijuana and liquor-crazed juveniles and that "hoodlum mobs" ranged the city "with wolf-pack viciousness." Despite this and a whispering campaign that labeled him a "nigger lover" (TIME, April 2), Socialist Zeidler last week won his third consecutive term by a majority of 23,000 votes...
That record is the basis in fact for the vicious rumor campaign against Zeidler. Among the false charges...
...That Zeidler has plastered the South with billboards inviting Negroes to Milwaukee, and is therefore responsible for a major migration (actually nonexistent) and a resulting crime wave (Milwaukee has one of the lowest crime rates in the U.S.). Says Zeidler: "There are many people in this town who will swear they've seen those billboards. When you ask them, they'll say it was a neighbor. When you ask the neighbor, he says it was a friend of his brother's. But they are always very specific: the billboards, flaunting my signature, have been seen near...
...That Zeidler's sister is married to a Negro. Actually, Zeidler's sister is divorced from a white man, now keeps house for her father...
These charges have been called "shameful" by Alderman Milton J. McGuire, who is Zeidler's opponent in the mayoralty election next week. But McGuire aides have sneered at Zeidler workers for asso ciating with a "nigger lover," and McGuire undoubtedly stands to benefit from the whispering campaign against Zeidler. With some bitterness the mayor links his opponent to the rumors. Says Zeidler: "The rumor is what made possible any candidacy against me. It is one of those things that is very hard to combat. If my opponent leaves any heritage to Milwaukee, whether he wins or loses, it will...