Word: zeitlin
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Dates: during 2000-2009
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...computer maps are assembled from seismic data and, along with soaring energy prices, are helping drive the global oil-and-gas-exploration business. Magic Earth's "data-mining" software provides geologists with color-coded guides to rock formations and fluid densities. Its visual clues, says CEO Michael Zeitlin, can be analyzed more quickly and accurately than reams of numbers and graphs. And its improved accuracy means drilling fewer dry holes, reducing cost and environmental impact. Claims Zeitlin: "We've improved the probability of striking oil from...