Word: zellerbachs
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...presided over more than $3 billion worth of construction. It began with the beaver board exuberance of the 1933 Chicago World's Fair. It led on to some of the largest and handsomest corporate structures anywhere, ranging from Manhattan's Lever House to San Francisco's Crown Zellerbach building. It raised Owings to national prominence as head of the presidential commission to replan the capital's Pennsylvania Avenue. Above all, Owings is engaged, along with many others, in a major effort to impose some direction, order and esthetic responsibility on the chaotic growth of building in America...
...each change brings with it a promotion - or a promise of one - corporate nomads tend to be cheerful movers. Their children, at least until they become teenagers, prove highly flexible. Wives, too, for the most part, enter into the arrangement with zest. Gloria Bradfield, 30, wife of a Crown Zellerbach sales-training supervisor, has moved her household ten times in the past nine years. During that time, the Bradfields have bought one house, built two others, and had three children. "We're not as eager to move as we once were," says Mrs. Bradfield, but she still sees virtues...
...fastest-growing companies by zealous pursuit of ways to make the most of a tree. To utilize waste wood chips and sawdust, Hansberger quickly expanded into pulp and paper production. He added fine paper making by buying Columbia River Paper Co. in 1962, kraft wrapping paper by purchasing Crown Zellerbach's St. Helens paper division in 1964, newsprint and wood-fiber insulation board by picking up Minnesota & Ontario Paper...
Climbing Trees. Under Hunt, C.Z. expanded domestically, stepped up international operations and paced the industry in scientific forest management. The first U.S. company to fertilize large tracts by plane, Crown Zellerbach has adapted readily to technological advances-including the use of computers for forecasting profitable cutting in a given area, developing mechanical devices that climb trees and swipe off branches, and machines that produce pulp from sawdust, which until recently was discarded as waste...
Happy about his company's present, Hunt is even more enthusiastic about the future. The average American annually buys and discards 530 Ibs. of paper products, from freezer bags to miniskirts. And Crown Zellerbach makes or markets a large share of them...