Word: zellis
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...Zelli returned to France last week, a U. S. failure. Last November he opened in Manhattan a smart super-speakeasy...
...from Broadway. Refurbished, renamed Mr. Papavert to preclude confusion with Freudian categories, it was later reopened. After eleven per formances the play, though very funny in France, closed with a loss of $35,000. On the day it closed, he intrepidly opened his second speakeasy venture, ''Joe Zelli's." It failed within a week. Still rich, popular, he will continue to greet genially many of the world's prominent, some of its eminent, within the ur bane doors of his "American Bar" on the Rue Fontaine, Paris. Here may be seen a beauteous cinemactress flirting coyly...
...Zelli got his start running a restaurant at the corner of 43rd Street and Madison Ave., Manhattan, before the War, later moved to London, fought in the Italian artillery, and after the Armistice catered to restive U. S. officers at the original "American Bar" in Tours...
...Papavert. Joe Zelli is the name of a man who went to France after serving in the Italian Army, stayed in Paris to run a night club and became a byword for junketing college boys. Last autumn he closed up shop on depression-stricken Montmartre, came to Manhattan to run a saloon for Racketeer Owney Madden. Mr. Papavert is the translated version of a play which Mr. Zelli presented in Paris. It was originally of Teutonic extraction...
...Madeleine but even their "Hallelujah!" is syncopated. Clad in the fulsome but insinuating draperies of the current princesse mode, the sightly visitors caper about such venerated Parisian landmarks as the Ritz Bar, American Express Co., Café de la Paix, Longchamps racetrack, Claridge Hotel, Château Madrid, Zelli's-all affectionately depicted by Designer Norman Bel Geddes...