Word: zenith
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Dates: during 1960-1969
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...Zenith's most daring bid for continued growth is pay TV. Though other TV-equipment makers profess to see little future in pay TV, Zenith has spent more than $10 million perfecting its Phone-vision system, which transmits by air a jittered picture that is then decoded by a device installed in each subscriber...
...Zenith has probably the best inventory control in the entire radio-TV industry. Each week the company's 600 distributors send to Chicago complete sales reports on each model line. If a model is not selling well, production is immediately cut back. Says Wright: "We are not trying to break production records, but only to meet true market demands." As a result, Zenith's entire factory inventory turns over once a month...
...Zenith's greatest asset is its reputation as a quality producer. Assiduously cultivated in the company's advertising ("The Royalty of Television Sets"), the reputation is deserved-though Zenith does not get into the really expensive custom field. Every sixth worker on the Zenith production line is a quality inspector, and TV sets that have already been cleared for shipment are pulled back at random for further testing. Six years ago, when most other makers of TV sets began switching heavily to printed circuits, which were cheaper to make but difficult to repair, Zenith stayed with easier...
...Growth. Though Zenith helped pioneer the development of radio, it has been inclined in recent years to let others do the costly research and development of new products. It counted on making the same products later-and better. But under Wright's prodding, Zenith has more than doubled its research outlay. One result is a new system for broadcasting stereophonic FM. Anticipating a mass switch by stereo buffs from records to radios, Zenith is preparing to produce a new line of stereo-FM radio receivers...
...test the potentialities of pay TV. Zenith got FCC permission to conduct a three-year test in Hartford, Conn. The experiment has been stalled by lawsuits brought by local theater owners, but Wright hopes to be able to push on with it within nine months. If the Hartford test is successful. Zenith will be in the enviable position of holding patents for the nation's first proven system of over-the-air transmission of pay TV to private homes...