Word: zenith
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Dates: during 1960-1969
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...last shows signs of firming up. Besides RCA, which has been the only major manufacturer in the field since 1956, General Electric plans to start making color-TV sets again in the fall. And in Chicago last week, squads of engineers were busily tooling up a production line for Zenith Radio Corp.'s new color set-a product that will be unique in at least one respect. Zenith's prices, company officials proudly claim, will start well above those of competing models now on the market...
This seemingly suicidal pricing policy is part of a formula that, in practice, has given the 43-year-old Zenith Radio Corp. one of the brightest pictures of any radio-TV manufacturer. During the 1957-59 shake-out in the overcrowded TV-equipment industry, many companies cut prices and skimped on quality. Zenith, instead, kept both quality and prices high and, in the process, nudged RCA aside to become the nation's biggest maker of TV sets. In 1956, before the great shake-out began, Zenith's sales were $141,500,000, its profits $6,200,000. Last...
Tight Controls. Zenith is led by Scottish-born Chairman Hugh Robertson, a vigorous 74-year-old who prides himself on the fact that Zenith is not one cent in debt. Day-to-day management of the company is left to lanky Montanan Joseph Wright, 50, who joined Zenith as a lawyer in 1953, became president three years ago. Since Zenith's headquarters and production facilities are all centered in Chicago. Wright and a platoon of bright, aggressive vice presidents are able to keep a close personal watch on every phase of the company's operations. "With each...
...Cyclope; Zenith International) gives French Comedian Fernandel a three-quarter-ton co-star who can mug as well as he can, and certain questions at once arise. Will Fernandel let himself be cowed? Does the beautiful Marguerite make people eyes at him? The answer...
Follow a Star (Rank; Zenith) is a rickety vaudeville vehicle designed to display the low-comedy high jinks of British Buffoon Norman Wisdom, an artificial hybrid who seems to have resulted from the cross-pollination of Tom Ewell Jerry Lewis and an otter. Wisdom plays a knockabout Cockney trying to sing his way from pants presser to Palladium. Enroute, he falls off a psychiatrist's couch is clobbered over the head by a fat-lady voice coach ("We must always remember to keep our vowels open!"), gets stuck astraddle a spiked, swinging gate. When that gets rusty, he drops...