Word: zenith
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When people hear the name Zenith, they usually think of television sets. But these days, Zenith is making a name for itself in computers. Last week the Glenview, Ill., company (1985 sales: $1.6 billion) struck pay dirt twice. First it scored a surprise victory over IBM and ten other firms, winning a $27 million contract to supply the Internal Revenue Service with some 15,000 portable Z-171 computers. Compact enough for users to hold on their laps, the Z-171s will be standard equipment for IRS field auditors. Three days later, Zenith landed a $242 million contract to supply...
Sixty percent of the monikers stem from mergers, acquisitions or divestitures. Republic Steel and Jones & Laughlin Steel merged into LTV Steel. Other conversions occur because executives are looking for a new style. Zenith Radio sought to be up-to-date by becoming Zenith Electronics. International Harvester, a truck manufacturer that was near bankruptcy two years ago, plans to change its name this year. It may become Navistar, evoking an image of starry skies instead of cornfields. A heavy truck by any other name, however, is unlikely to be sweeter...
About a dozen manufacturers applied to produce the tranquilizer, but permission has so far been granted only to Zenith Laboratories, Mylan Laboratories and the Parke-Davis division of Warner-Lambert. Diazepam is expected to sell for up to 50% less than Valium. One hundred 5-mg tablets of the tranquilizer now cost around $25. Hoffmann-La Roche could lose 50% of its market share within three years. Says Zenith President James Leonard: "Consumers won't pay for a trademark. They are more interested in therapeutic value...
Wanda: Eleanor Roosevelt endorsed Zenith hearing aids, Cyma watches and Parkay margarine. General Douglas MacArthur endorsed a watch too. And in 1937, several U.S. Senators got $1,000 each for endorsing Lucky Strikes...
Wanda: That'll do, Ralph. I'm turning off my Zenith hearing aid. Over...