Word: zenith
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...young salesman, Eugene F. McDonald Jr. hurt his head in an auto accident and became deaf in one ear. When he became the hard-driving boss of Chicago's Zenith Radio Corp., one of the biggest U.S. radiomakers, McDonald was shocked at the price of hearing aids. If a complete radio receiver sold for only $29, why should a simple amplifier (only part of a radio) cost more than six times as much? McDonald thought he could produce hearing aids as cheaply as radios and make them a profitable sideline...
Last week McDonald was sure that he had finally tuned in on his market. He announced that Zenith's hearing-aid division had chalked up a handsome profit, though he was mum on the figures (they "were too good to say anything about to competitors...
Sonotone Corp., which contends that its gross of $11,000,000 last year was bigger than Zenith's, chalked up 40% of its cost to manufacturing, the rest to training of acousticians and patient education. Zenith's McDonald considers all such frills so much mumbo-jumbo to spark sales. He thinks aids should be sold off department-store shelves and by mail order...
Cassandra-like prophecies proved right again Saturday night. Plummeting from the basketball Zenith that eluded it by so slim a margin in Tuesday's Columbia overtime heart stopper. Bill Barclay's up-and-down-again team dropped a disappointing 57 to 45 decision in Cornell's Barton Hall...
...world. The play progresses through a scene in their dressing room, where Miss Lawrence buffoons her way about the stage in various states of dress and undress, and ends on another vaudeville interpretation, this time with Payn and Miss Lawrence dressed in top hat and tails. It is the zenith of unadulterated entertainment...