Word: zenith
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...years of protected markets at home, then set up operations abroad that introduced new production techniques or superior engineering. In Korea, Samsung and Hyundai took decades to build respected brands. By contrast, electronics maker LG failed to establish a thriving business from its shortcut purchase of the TV brand Zenith?though it has recently been much more successful in penetrating global markets by pushing its own brand. Chinese acquirers will face similar challenges. TCL has yet to explain how it will turn around money-losing Thomson, which sells old TV models, and boardroom squabbles with its new French executives threaten...
...next, The Queen Is Dead, “I Know It’s Over” was followed immediately by “Never Had No-One Ever” in one of the starkest one-two pathos punches in music. This course reached its zenith in 1987 with their final single, the five-minute “Last Night I Dreamt That Somebody Loved Me,” an epic replete with stings, wails and a two-minute intro of sparse piano under the sounds of an angry mob that stands as perhaps the saddest thing I have...
...well. I can be more successful with Samsung's success." LG's first crack at the U.S. market ended in disappointment. Beginning in the 1980s, LG sold cheap TVs under the brand Goldstar, after the company's former name, Lucky-Goldstar. In 1995, LG purchased American TV maker Zenith Electronics Corp. and began using that moniker on its products. But four years later, Zenith filed for bankruptcy, a victim of cutthroat competition. To avoid a repeat of that failure, LG was content until recently to supply other companies with appliances that they sell in the U.S. under their own brands...
...first crack at the U.S. market ended in disappointment. Beginning in the 1980s, LG sold cheap TVs under the brand Goldstar, after the company's former name, Lucky-Goldstar. In 1995, LG purchased American TV maker Zenith Electronics Corp. and began using that moniker on its products. But four years later, Zenith filed for bankruptcy, a victim of cutthroat competition. To avoid a repeat of that failure, LG was content until recently to supply other companies with appliances that sell in the U.S. under their own brands. Chances are, the average American may own an LG-made product...
Gateway has also spearheaded an American-brand revival, as companies like HP, Dell, Motorola and even Zenith (a U.S. brand now owned by a South Korean company) try to grab market share. "It's driving traditional Japanese consumer-electronics companies crazy," says Peter Kastner, chief research officer at the Aberdeen Group. Although flat-panel TVs are produced exclusively in Asia, U.S. companies like Gateway and Dell are developing strong brands that will allow them to go after other product categories dominated by Japanese makers. American tech companies are working behind the scenes: Corning makes glass for the displays, and Texas...