Word: zenning
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Miller Lite will counterattack this week by abandoning the taste-vs.- calories contretemps in favor of a new slogan. "It's It. And That's That," goes the Zen-like outpouring of pronouns. The campaign is the creation of Chicago's Leo Burnett agency, which landed the $110 million Lite account in March, muscling aside Manhattan's Backer Spielvogel Bates. The new theme, pitched particularly to women and younger drinkers, seems to imply that Lite has supplanted traditional brew as the real thing. In one Lite-hearted spot, a delivery truck is seen losing the first and last letters...
...more than the legal niceties. Curran, for example, is by any reasonable definition a gay activist. For their part, the scouts are tending to business interests. In the majority of scout troops, for example, the religious component is negligible and almost any professed faith is welcome, from Methodism to Zen. But about 30% of scouts are sponsored by church groups, and those partners would probably take a dim view if scouting suddenly made belief in God optional. On the issue of female membership, many young boys might balk at enrollment if scouting lost its exclusionary mystique, and the Girl Scouts...
...cassette-tape readings from the Tibetan Book of the Dead have permeated the collective unconscious of fortysomething producers forced to face mortality through the death of their parents and the tragic toll of colleagues who have died of AIDS. "Death is the great leveler," says Josh Baran, a former Zen teacher turned publicist. "Your plastic surgeon, lawyer, trainer and agent can't save you. Thus, it has to be confronted. These movies are an ego trip. Hollywood wants to remain forever young, and what better way than to extend yourself into another life...
...nonrunners go, no one can compete with Zen candidate Mario Cuomo, who by never running always looms as the front runner. Cuomo trumped Wilder last month by announcing that he doesn't plan to make an announcement that he is not running in '92. Is that perfectly clear...
...even for a second, the impression is immediately erased when Joni Mitchell's new album, Night Ride Home, kicks in with the title cut. The instrumentation is spare, the melody light and tight as a fresh-spun web, the lyrics casual, conversational and smooth as a stone in a Zen garden. It takes a good deal of practical education to make something as intricate as her music seem so simple. And -- yes, all right -- so fresh...